88% of silver surfers chat regularly with friends and
family over the internet
New report highlights how pensioners are using the
internet to support a less stressful approach to life
Using the internet is the preferred hobby of pensioners
Four in ten retired people are regular e-shoppers
88% of silver surfers chat regularly with friends and
family over the internet
A report, released by leading insurer AXA recently, has
found Britain's pensioners have become a generation of
silver surfers. The research reveals what it's really
like to be a pensioner in 11 countries across the globe,
exploring everything from money worries to how they
spend their days.
The study shows
that surfing the internet has overtaken more traditional
pastimes such as DIY and gardening.
Preferred pastimes for pensioners
Internet usage 41%
DIY / Gardening 39%
Specialist interest 36%
Travel 28%
Walking / hiking 28%
This level of
internet surfing puts retired Britons amongst the top
five1 users of 'web time' in the nations surveyed for
the global study. Activities such as chatting to
friends, emailing, searching for information, organising
finances with online banking and reading the news, means
that retirees spend an average of six hours online every
week.
Most popular internet activities of pensioners
E-mailing 84%
Searching for information 83%
Purchase travel tickets 45%
Banking 35%
Read the news 28%
The report
reveals that far from being isolated at their PCs and
losing touch with relatives, the internet-savvy elderly
are embracing the web to enhance their social lives and
keep in touch with family. Of those questioned, 66%
regularly contact their children online with more than
four in ten (42%) chatting to or emailing their
grandchildren over the internet.
Furthermore,
pensioners are shunning the high street in favour of
letting their mouse take the strain with a variety of
online purchases. Travel tickets are the most popular
item bought online with 45% of retirees surfing the net
to book flight, cruise or coach tickets. In addition,
one in three uses the internet to pick up the latest CD,
DVD or theatre tickets. Significantly, the benefits of
purchasing essential items like groceries online (common
with 11%) saves pensioners from the long trip home
clutching heavy shopping.
In addition,
global comparisons show that a stereotypically
tech-savvy country such as Japan is left trailing in the
silver surfer stakes by other nations. Despite a
well-earned reputation for embracing the latest
technological developments, when compared to countries
such as the UK, Japan's retired population are less
likely to use the internet as a source of information
and making contact with friends and family.
Average number of hours per week spent by retired people
online
USA 9 hours
Australia 7 hours
Canada 7 hours
UK 6 hours
New Zealand 6 hours
France 5 hours
Germany 4 hours
Japan 3 hours
Italy 2 hours
Spain 2 hours
Alison
Green, at AXA says: "It is
encouraging to see British pensioners embracing
technology. This report highlights how pensioners are
using the internet to support a less stressful approach
to life in their later years. The potentially arduous
task of struggling with the shopping is becoming less of
an issue as retirees can simply log onto their computers
and select groceries at their leisure.
"Furthermore, the myth that spending hours at your PC is
anti-social can be dispelled once and for all. Our study
shows a large proportion of retired people go online to
keep in contact with friends and relatives. It appears
you can teach old dogs new tricks after all!"